Importers, Wholesalers & Distributors Since 1982

Marketing & Advertising

As a premier wholesaler in the FMCG realm, BHM Traders is synonymous with importing, marketing, and distributing market-leading brands across the Maldives. Our expertise lies in crafting targeted marketing campaigns that resonate with the diverse Maldivian consumer base, blending traditional and digital strategies effectively. Through a comprehensive approach spanning broadcast, print, and digital platforms, we solidify our brands' presence in every household, ensuring widespread recognition and loyalty.

Embedded in our core values is a deep commitment to community engagement. Collaborating with local initiatives year-round, we forge impactful partnerships that uplift and empower the communities we serve. This ethos extends to our suppliers, who actively contribute to our shared vision of social responsibility.

E-commerce Solution

At our digital forefront, our e-commerce website platform provides an intuitive and user-friendly experience, allowing for effortless navigation and transaction processes. This includes a streamlined ordering system, detailed product information, and support resources to assist our customers at every step of their purchasing journey. Our aim is to create a digital platform that not only facilitates easier access to our products but also serves as a hub for collaboration and growth among smaller distributors, reinforcing our dedication to supporting the broader community we operate within.

At BHM Traders, we leverage cutting-edge data analytics to drive continuous improvement across our operations. From optimizing pricing strategies to refining marketing tactics, data-driven insights guide our decisions, ensuring agility and success in the ever-evolving FMCG landscape. 


  • Coast & Dutch Lady Yoghurt 2014, 2015, 2016 & 2017

  • Hosen Ramazan Promotions 2016

  • XL Tab Promotion 2016 (SMS Code Promotion)

  • YeYe Sip & Win Promotion 2017-2018 (SMS & Viber Code Promotion) 

Events and Activities

  • Maldivian Idol with XL 2016 & 2017

  • World Milk Day with Dutch Lady 2016

  • DBC Basketball Tournament with COAST & Dutch Lady 2014, 2015, 2016 & 2017

  • Owl Coffee Sampling Events 2016

  • Dutch Lady Rebranding Event 2015

  • Maldives Consumer Fair 2016-2017

TV Commercials

We have a long history of developing and broadcasting popular TV commercials. This has helped us turn our brands to household names from an early stage. 

Visual Merchandising

Our merchandising activities range from shop fronts and optimised shelf displays to strengthen brand presence. Everyday thousands of shoppers come across our brands

across the country. It is one of the hallmarks of our promotional activities.